ABOUT

 

My Story

 

It is in my native country of Germany that drawing, colors, and creativity have accompanied me since my youngest age. This passion guided me right up to my graphic arts studies and to obtaining an Art Director diploma in Paris, where I put into practice my creativity and my expertise in the fields of brand identity, packaging, and digital design within prestigious agencies such as Publicis and Bronx. 

 

My career has been strongly influenced by one specific encounter: Pierre Katz, one of the greatest brand creators in France, whom I collaborated with for three years rich of fascinating cultural projects and through which I was able to develop this passion for detail and technical sensitivity.

As a designer at Maison Pierre Katz, I was able to collaborate with Pierre on beautiful projects for Maisons Ruinart, Hermès, Lejay, Bouchard Père & Fils, Ca del Bosco, Champagne Henriot, Groupe Bénéteau and Sillages Paris.

 


This was followed by the meeting with Leavy, a new startup in the travel industry, who came to me for the creation of a powerful brand image. There, as Artistic Director of the international start-up Leavy.co, I took on the task of global design, UX and UI.

Responsible for the development of the entire brand for 3 years and in close contact with my IT team, I implemented my creations by collaborating with the CMO in the field of marketing in Paris, Amsterdam, London, Madrid, Lisbon and Roma. An experience that allowed me to broaden my horizons towards the digital space.




 







Another major step in my creative development came with the creation of Mooveo in 2018, a startup co-founded in Frankfurt with my brother, whom I support as the Art Director on all the brand identity as well as the mobile app and website. A family work, which goes beyond all my past experiences for a project that pushes us to invent, produce and innovate. 

 
 

Finally, and following these years of experience serving great agencies and startups, I decided to invest my passion and my work into my own House: Maison Léjuna. Created in 2022 in Provence, south of France, it is there that I continue to imagine brand identities, to design their worlds and their products, with the unparalleled freedom of being able to choose collaborators and customers with whom I share values ​​and creates a real connection.

"Léjuna" is the symbiosis of the names of the two most inspiring women in my life, my mother (Regina) and my grandmother (Judith), in addition to mine, and is the name given to this new creative adventure.

 

Within this effervescence of projects, I have always taken the time to develop my other passions. Fascinated by contemporary art, the creation of images and signs, I am captivated by finesse, movement the abstract.

I have the privilege of living close by and connected with nature, the body and the light, which guide me in my daily work. I like the values ​​of the land, the dynamism of the sea and the simplicity of it coming together.

Painting, drawing, and sculpture are at the heart of my creative balance and with the inspiration given by many travels and the discovery of many cultures, I thrive in creation a little more every day.



 

"unique ideas come from unique stories"

Tell me your story!